I’m Rosanna Covacich, Founder of The Place Atelier based between London and Milan, working internationally.
For two decades I worked as a brand strategist and cultural advisor across some of the most demanding categorites in business - financial services, luxury, destination brand, hotels and real estate. What that breadth taught me was when cultural legitimacy is built, value is protected.
I now work with founders of boutique hotels, membership clubs and branded residences before commitment, when the concept is still fluid and decisions being made will either protect or undermine long-term value. My role is to hold the cultural thread before the wrong specialists pull it in the wrong direction.
The work spans cultural due diligence on location, concept narrative, experience design and creative partner selection - upstream of architecture, brand and operations.
I have worked with founding teams across Europe, the Middle East and Australia, including as Chief Creative Officer in Residence for one of the most recognised hospitality brand concepts and expansions of recent years.
If you are building something that needs to mean something, I'd like to hear about it.
ABOUT
TO FIND OUT MORE SAY HELLO
“Without a proposition, meaning gets lost, concepts drift toward predictable templates, and loyalty evaporates after the opening glow fades”.
The most often asked questions when it comes to envisioning and launching places are:
01
How do we create a destination that captures attention and still feels relevant a decade from now?”
02
How can our team move beyond trend decks to create a concept that truly resonates with tomorrow’s audience?
03
How can we expand our portfolio without losing the character that made the first property so special?
WHAT PEOPLE ARE SAYING
“Rosanna is one of my favourite partners. Her acute insights coupled with thoughtful creativity lead to differentiating brands. She’s a terrific collaborator and mentor for up and coming talent. She was genuinely a conduit across two studios in New York and London, bridging methodologies, strategic approaches, teams and cultures.”
— Brian Burgess, Partner MSL, Publicis Group
“Rosanna truly understands the importance of creative thinking. Valuing the individual creatives she works with. Allowing them to input, build and challenge her and the clients thinking. Rosanna knows how to help her clients distill their story into their simplest forms, and helps to guide them through the process of finding a truly creative solution. She is insatiably curious, quietly thoughtful, firm when needed, always open-minded, and a pleasure to work with. ”
— Brad Sussex, Design Director, Made Thought
“Rosanna’s versatility across diverse design mediums and ingenuous style brought clarity during our momentous phase of expansion into new locations. She expertly guides design teams adding cultural insights into concepts and a calm positivity that inspires creative excellence in others.”
— Thomas Heyne, Joint CEO, Scorpios, Soho House & Co
“Rosanna is a warm and bright individual. Her ability to listen and guide and her creativity allows her to gain a deep understanding of the clients needs, untied from the conventions or the expected. She then brings her insight into the creative process that she leads and facilitates masterfully, always respectful and challenging, allowing each team member to contribute to the best possible outcome. There is no time for boredom or repetition on Rosanna's watch, she'll bring excitement and uniqueness to every project. ”
— Enora Thépaut, Creative Consultant
