I’m Rosanna Covacich, Founder of The Place Atelier. Based in London and Milan, working internationally.
I specialise in Strategic Place Creation and Positioning, defining concepts with cultural intelligence and editorial precision.
After two decades as a creative strategist and futurist in high-end categories, I noticed a consistent flaw when I began working on place concepts; developers often start with how to build and operate, rather than whom they're truly building for.
Without a strong proposition, direction weakens, concepts drift toward the predictable, and commercial loyalty fades once the opening glow disappears.
The Place Atelier exists to change that ensuring the proposition leads, the vision holds, and every decision flows from a clear point of view that protects investment and sets the foundation for long-term desirability.
I collaborate with architects, designers and hoteliers across Europe, the Middle East and Australia to shape places that endure in both taste and performance.
ABOUT
TO FIND OUT MORE SAY HELLO
The most often asked questions when it comes to envisioning and launching places are:
01
How do we create a destination that captures attention and still feels relevant a decade from now?”
02
How can our team move beyond trend decks to create a concept that truly resonates with tomorrow’s audience?
03
How can we expand our portfolio without losing the character that made the first property so special?
WHAT PEOPLE ARE SAYING
“Rosanna is one of my favourite partners. Her acute insights coupled with thoughtful creativity lead to differentiating brands. She’s a terrific collaborator and mentor for up and coming talent. She was genuinely a conduit across two studios in New York and London, bridging methodologies, strategic approaches, teams and cultures.”
— Brian Burgess, Partner MSL, Publicis Group
“Rosanna truly understands the importance of creative thinking. Valuing the individual creatives she works with. Allowing them to input, build and challenge her and the clients thinking. Rosanna knows how to help her clients distill their story into their simplest forms, and helps to guide them through the process of finding a truly creative solution. She is insatiably curious, quietly thoughtful, firm when needed, always open-minded, and a pleasure to work with. ”
— Brad Sussex, Design Director, Made Thought
“Rosanna’s versatility across diverse design mediums and ingenuous style brought clarity during our momentous phase of expansion into new locations. She expertly guides design teams adding cultural insights into concepts and a calm positivity that inspires creative excellence in others.”
— Thomas Heyne, Joint CEO, Scorpios, Soho House & Co
“Rosanna is a warm and bright individual. Her ability to listen and guide and her creativity allows her to gain a deep understanding of the clients needs, untied from the conventions or the expected. She then brings her insight into the creative process that she leads and facilitates masterfully, always respectful and challenging, allowing each team member to contribute to the best possible outcome. There is no time for boredom or repetition on Rosanna's watch, she'll bring excitement and uniqueness to every project. ”
— Enora Thépaut, Creative Consultant
