The Place Atelier is led by Rosanna Covacich, working with founder-led ventures at inflection points.
Engaged early, when the concept is still forming, reputation is personal, and decisions carry lasting consequence.
As growth accelerates, advisors multiply and execution gains momentum, original intent often weakens. This work exists to hold clarity at that moment.
Operating as a founder-level partner, ideas are pressure-tested before decisions become irreversible. Authorship, judgment, and restraint remain central as complexity increases.
The practice is selective and discreet, working with those who value long-term relevance over speed or scale.
This work exists to keep founder-led visions clear and exemplary as growth brings complexity, market expansion, and a legacy shaped by discernment.
ABOUT
TO FIND OUT MORE REQUEST A CALL.
The most often asked questions when it comes to envisioning and launching places are:
01
Will expansion deepen the mythology, or flatten it into something easily copied?
02
Which relationships protect the vision, and which endanger it?
03
When advisors multiply, how can we stop the vision being rationalised away?
WHAT PEOPLE ARE SAYING
“Rosanna is one of my favourite partners. Her acute insights coupled with thoughtful creativity lead to differentiating brands. She’s a terrific collaborator and mentor for up and coming talent. She was genuinely a conduit across two studios in New York and London, bridging methodologies, strategic approaches, teams and cultures.”
— Brian Burgess, Partner MSL, Publicis Group
“Rosanna truly understands the importance of creative thinking. Valuing the individual creatives she works with. Allowing them to input, build and challenge her and the clients thinking. Rosanna knows how to help her clients distill their story into their simplest forms, and helps to guide them through the process of finding a truly creative solution. She is insatiably curious, quietly thoughtful, firm when needed, always open-minded, and a pleasure to work with. ”
— Brad Sussex, Design Director, Made Thought
“Rosanna’s versatility across diverse design mediums and ingenuous style brought clarity during our momentous phase of expansion into new locations. She expertly guides design teams adding cultural insights into concepts and a calm positivity that inspires creative excellence in others.”
— Thomas Heyne, Joint CEO, Scorpios, Soho House & Co
“Rosanna is a warm and bright individual. Her ability to listen and guide and her creativity allows her to gain a deep understanding of the clients needs, untied from the conventions or the expected. She then brings her insight into the creative process that she leads and facilitates masterfully, always respectful and challenging, allowing each team member to contribute to the best possible outcome. There is no time for boredom or repetition on Rosanna's watch, she'll bring excitement and uniqueness to every project. ”
— Enora Thépaut, Creative Consultant
An edit of Places & Perspectives
Sign up to receive cultural insights from The Place Atelier
We respect your privacy. By submitting your information you’re opting into receiving an email newsletter from The Place Atelier.