Services

Place visioning, positioning and cultural advisory that bring distinction and investor-ready clarity to your project.

PLACE CONCEPTS

For envisioning your first or next Private Members Club or Destination Property.

You're creating a members club with soul, a hotel that feels culturally authentic, a destination people travel for. Yet your idea needs strategic defintition to secure funding, survive development or expand into new markets without losing what makes it compelling.

The Place Concept Playbook balances commercial viability with cultural depth giving you both the narrative that attracts capital and the blueprint that guides every decision forward.

  • -Cultural proposition

    -Target audience definition

    -Narrative architecture

    -Competitive differentiation

    -Strategic playbook to guide your architects, designers, and operators

  • €35,000 - €80,000 (project scope dependent)

CREATIVE DIRECTION

For protecting your concept through 18+ months of development.

You have a compelling concept, but know the gap between vision and reality is where hospitality projects fail. Over time original ideas get diluted by committee decisions, investment pressure, and conflicting agendas.

I embed with your team as the consistent creative guide, from design development through pre-opening ensuring every decision reinforces your concept's commercial justification and cultural credibility.

    • Strategic creative oversight of architecture and interior design

    • Brand narrative consistency across all touchpoints

    • Experience design integration (F&B, programming, service model)

    • Stakeholder alignment (ensuring investors, operators, and designers stay unified)

    • Pre-opening validation (ensuring delivery matches promise)

  • €7,500 - €15,000 per month for a 12-24 month commission. Services scale with project complexity and engagement level.

STRATEGY INTENSIVE

For refocusing stalled concepts or positioning challenges in one day.

Your team is misaligned on the concept, or you're considering repositioning but can't land on direction. The project has momentum but lacks focus and you need strategic clarity now.

The Strategy Intensive is a structured one-day session to test your concept, identify strategic blind spots, and chart a clear path forward with immediate positioning clarity.

  • - Pre-session: I review all relevant materials (decks, designs, financials, competitive set)

    - Day-of: 6-hour intensive workshop at your location

    - Post-session: Strategic recommendations document with 90-day action plan

  • €9,500 fixed fee (excludes travel + accomodation).

An edit of Places & Perspectives

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